On my placement year I was an Online Marketing Intern, so I worked within a global security technology companies marketing team and was able to learn a lot about the online business world and how marketing works on screen and off screen. So I would personally want to work on the marketing myself but I would also get help from my old boss Nick Peart who is an experienced international communications professional and the current Director of Corporate Marketing at Clearswift. I would also seek advice and help from Andrew Wyatt who was the COO of the company as he has a huge amount of experience and has set up a few companies of his own in the past!
Cuban Eight [link]
When it comes to more PR side of things if and when I business needed it, I would get back in contact with CubanEight, a fantastic PR company I again worked closely with on placement who never ceased to amaze me with the ability to take a simple sentence of an idea or ideology and come back with near perfect press release. Useful for everything including social media.
When it comes to the development and cloud hosting of the website I will need a flexible and committed team to help me, and as I know from experience of working a huge amount with them on my placement year, these are the people who will be that team. Also it will be useful for when the business gets bigger and goes into other sports as the CMS is very adaptable and can use different contexts for different regions with little changes from myself!