The name 'Ferroseismic' comes from a mixture of Ferrofluid and Seismic Activity, which is the two main things the project is about. For the branding we wanted something clean and simple. It had to contrast but also look sterile for the environment which Ferrofluid looks and acts best in. We chose a simple black and white look with good old' Helvetica Neue. It works brilliantly in the video and helps to convey the modern, slightly sinister looking Ferrofluid whilst looking professional and elegant.