In our groups we have had to come up with a idea for a media company.We have decided to go for an Events Marketing company that will mainly focus on University social groups needing to advertise their club/society via mainly web and print media.
We would not do Events Management (ie: Catering, Entertainment) merely advertise it thought websites and print or even t-shirts etc.Before coming up with the idea we first noted down everyone's skills so we could find out what we could do. From this we came up with our roles. I am Project Manager, I will also deal with the written content & layout
Rich - Research & Film
Ryan - Graphics & Film
Sam - Graphics Director
Tom - Web CoordinatorThe 'company' will be called 'Promo' and to compete with other company's we will either have to offer more, or undercut their prices. So we need to research existing sites and see what we find out.
We are also researching current sites to see what sort of content is on them and how they are laid out, what the aesthetics are like etc.
Once we have got this information and decided what we like we will think of what content is needed then plan the structure of the site around the content. In the site we need individual profiles great navigation and a nice clear layout. This is the baseline. We are also thinking of making a short 30second advert about 'promo' which shows the best of what we do etc....also unipromo.co.uk domain is available...More to come.