My project will be a teaser for what I am planning to do for my final project in third year.At the moment Augmented Reality features in a big part of my brain.
Oh yeah, AR thoughts.
My main idea for my final project would be to incorporate Augmented Reality into Digital Signage. For those who don't know digital signage is a form of electronic display used to convey information such as advertising or general information.Many companies are delving into this growing market, which is mainly B2B based and last year the US digital signage market revenue grew by over 30%.
As I always have been keen to do things that are new, and push technology to set new foundations I want to bring AR and digital signage together to create a much more appealing and interactive advertising medium.
AR would enable users to access additional content such as advanced product information, additional views, product variations/upgrades, reviews, games, multimedia, where to buy etc.It could also be used as a tool to communicate information whether it is just additional general info or interactive game promoting a particular service or product.
So for my final 210 project I will be doing a 'Lite' version of this endeavour.Focusing on a particular scenario and coming up with a example AR interaction with a mock piece of advertising or digital art.