Up until November 21st we are looking into all the more business related topics such as business plans, branding, marketing, target audience etc. So I am hoping my time at Clearswift will give me a edge over some, as I was fortunate enough to really get stuck into a lot during my time working there.
Today we did a lot of idea discussion which was great to get us all thinking. And we now have to continue working on our ideas for a 2 minute pitch we are doing next week, so I am looking forward to that!
Continuing on from my surf spot ‘lift’ trip network I had, from the discussion I got the following feedback;
- Could buy a bus (not what I had in mind, but something to think about)
- Can use loads of CO2 figures to back my cause, and play the green card (although I wasn't planning on doing that, it is a good idea and true!)
- I should open it up to a variety of pastimes (what I wanted to do - surfing, windsurfing, kitesurfing, wakeboarding - even running!)
All stuff to think about and continue to add to the idea development.
Now I have to do a few things for my pitch next week such as:
- What the idea is
- Where the idea came from
- A stat or two (CO2 stuff)
The focus is on content but we are only talking, not showing anything like a presentation.
Better get working on it!