The idea is now based around dotting shot codes around the Plymouth environment which sends the viewer to images of textures maybe? Or images which could convey a narrative or a story through a subject yet to be decided. The linked images should show something which meets the 'arty' breif. More to come....
//Negotiated Project Proposal
My initial idea for my final project was to incorporate Augmented Reality into Digital Signage. For those who don't know digital signage is a form of electronic display used to convey information such as advertising or general information. Many companies are delving into this growing market, which is mainly B2B based and last year the US digital signage market revenue grew by over 30%. But this concept isn't ground breaking and has already been done with at least one advertising agency just specialising in AR advertising.
So that idea has been put on the back burner and I have now come up with a new idea that links shotcodes placed in the real world environment to a online presence.
I want to create a way to enable users to control a sort of time machine, so they can see a space in different times of the day no matter what time it is. The subject in the environment I will focus on will be the shadows cast by objects such as trees and rocks. A subject matter of the environment we all too often forgot about, after all its just a shadow right?
I will be able to show the area in a different light [literally] and hopefully get the viewer to questions their feelings toward the space seeing if they feel any different seeing an environment exposed to different light compositions.
Thinking back to the old black and white films which if anything, taught that light and shadows can have a huge impact on the viewer's resultant understanding of the scene and emotions hereby felt so I am going to being it to everyday life.
The user would see shotcodes placed into the environment on shadow casting objects such as a tree. I will take images of this tree over several hours in a day to show the progression of shadows over time. Then once I have these put online I will link each image to a shotcode and place it around the shadow-casting object to the corresponding time (like a sun dial so for example 1400 will be at such a angle from the north). All that the user would have to do would be to point their Smartphone at the shotcode and using the appropriate software be linked to the image online showing the object casting a shadow at the corresponding time.
My motivation for this project has stemmed from numerous sources. Firstly my desire to work and create content with Augmented Reality and secondly I always have been keen to do things that are new, and push technology to set new foundations.
I want to bring AR social interactions together to create a much more appealing and interactive social medium. Current AR applications can show a users social network accounts/activity about their person but my idea is to enable the user to identify nearby social activity by merely pointing the device around you to establish in what direction more/or less activity is situated.
- Locative Media
- Time and Space
Using shotcode apps in the field-testing responsiveness, available POIs which could be linked with a online presence and potential.
Studied history and technology of AR, its current uses and its potential future uses.
Art instillations and concepts developed by Chris O'Shea, commissioned for various people Michael Neff's chalk shadow pictures, capturing the shadows form.
Field leaders (Inspiration)//
Implementation (Platform e.g. video, installation etc)//
It will be implemented out in the field and filmed to document the idea in process.