One of the requirements of this module was to interview a relevant business. But as mine is a new idea there isn’t a business like it. The closest is a car sharing to work scheme! So I decided the best thing to to would to be to interview a few potential users of BundleIn.
I chose 4 people who I knew surfed and asked them 10 questions. You can read their answers here:
From looking at the answers I decided to do a overview of the responses I got. On average people go surfing around 3/4 times a month. Obviously the keen go more (up to 12 times a month sometimes) but despite this unfortunately the weather in the UK can be touch and go sometimes which can have an effect on whether people will go for a surf or not etc. I also found out the last time my interviewees went surfing was in October, a few months ago.
When it came to things stopping people going surfing access to transport, petrol costs and no one to go surfing with were the most common issues which BundleIn was practically made to combat which is a great sign.
Other watersports they took part in included Bodyboarding, Scuba Diving and Wakeboarding which could all also benefit from a BundleIn type network as I have said it would be a long term plan to branch out into serving other sports!
Despite all but one person I interviewed owning a car, all would be interested in Bundle as they all preferred (if not relying on) people to go surfing with for financial reasons as well as a preference to be social! All were interested in meeting new like minded people as the service would enable, but a few were concerned about a need to make sure you surf with similar abilities which could easily be implemented into the network with a ‘ability’ attribute to each persons profile, or the user could simply say they wouldn't mind surfing with all abilities depending on personal preference.
The interviewees were mostly all of the opinion that they would surf more if the costs of petrol were spread (which is the idea of Bundle in, which again is great) but one was concerned about sharing his car with strangers which is a fair point and also if it would be worth if depending on distance of where he wanted to surf, as his local spot may just be round the corner and he may see little benefit to the service if he didn't want to surf with new people etc.
So overall all the interviewees were interested in what BundleIn had to offer and would be a user if it ever launched which is great to hear! Some issues highlighted included liability which we would need to address through guidelines and terms and conditions of the service that users would have to agree too. And this would have to be enforced by rules monitored by admins and the user rating system where users can leave positive/negative feedback for users (similar to the eBay rating system) which would hopefully influence people to be honest and genuine as the majority would be, but with anything there will be one or two who could try and abuse the system but hopefully the terms and systems in place would help to combat that before users have to be ejected from the service. The main area where people could try and abuse others is the model for petrol. As I would have a system in place where the cost per head goes down the more people are in the car. The driver must be honest and clear about the approximate cost of petrol for each person before the journey takes place.
The petrol model would look like this:
Driver pays 40% - Passenger pays 60%
Driver pays 25% - 2 Passengers pay 75%
Driver pays 0% - 3< Passengers pay 100%
All in all, the network is based on trust, but with the guidelines as above, and general guidance I think the network would really take off as there is a need for it in the market and it would be great to help everyone who wants too - surf more!