To get BundleIn off the ground I think it would be best for my business type to be a Sole Trader. This would mean it is really simple and straight forward to legally set it up and I will have complete control over the business which would be essential in the first year or so. The risk though is that I would be at risk finically if I got into debt and my assets can be seized etc. But on the plus side I keep all the profits, but those get taxed as income. So this is why after a year or two I would change BundleIn into a Private Limited Company as it is much easier to change into a Private Limited Company than it is to change back to be a Sole Trader (hence why I would start as a Sole trader then change into a private limited). I would appoint myself as the Director and as it is a private company I would not have to appoint a company secretary, but if I did I would have to notify Companies House. I would have to register, file accounts annually and send a annual return to Companies House when BundleIn is a Private Limited Company. Corporation tax and self assessment tax return would take place annually also.