Emissions Road transport accounts for 22% of the total UK CO2 emissions - a major contributor to climate change. The government has schemes in place to favor less pollutant cars - but this doesn't stop the traffic levels continuing to rise.
The Solution bundlein - a car sharing network for surfers across the UK
How it works Users visit the website and then search for people local to them who are planning to drive to a particular spot to go surfing. Once a car is found, in the planning area you can add yourself to the car/convoy to notify the driver(s) and then you can agree upon a pickup spot and off you go. After the trip the user can then rate the driver and vice versa to make sure users respect each other.
The Benefits With BundleIn users will be able to. . .
Meet like minded people
Spread the fuel cost of driving to spots
Encourage safety in numbers
Become exposed to new surf spots
Bring out their greener side by helping to reduce CO2 emissions - car sharing!
End up surfing more!
The main users will initially be some of the 500,000 surfers in the UK
The main target audience will be users aged 18-35 who are familiar with online social networking
63% of 21-29 year olds have a full UK driving licence (2010 dept. trans stat)
The business model (and brand) is able to be opened up to cater for different sports in the coming future. . .
Cost The service is free for individuals, but you will have to pay for petrol for the journey(s) giving the money to your driver. The system will work like this:
Driver pays 40% - Passenger pays 60%
Driver pays 25% - 2 Passengers pay 75%
Driver pays 0% - 3< Passengers pay 100%
The Driver must be clear about approximate fuel cost before departure. The system is based on trust and that will be relayed in the user rating system as well to make sure people give credit where credit is due and make sure the system isn't abused.
Creates a private area that only selected users have access
Club members add/remove selected users from the group
Can sort out group trips with no hassle so perfect for uni surfing societies (25 in BUCS championships) and normal surf clubs (70+) around the country
Costs £99 /year
Income The main source of income would be the advertisement space on the website. For each respective sport appropriate adverts would be on display.
Eg: for the surfing site: Surfboard manufacturers Surfing lifestyle brands
The ad space would initially sold for a standard fee of £400-800 for 30 days - depending on the nature of the advertisers and type of banner ad. Once more visits to the website add up then we would look into cost per click advertising.
Set-Up Apache server
10GB webspace = £22.80 /year
Domain (bundlein.co.uk) = £6.00 /year
Initial setup fee = £9
Total = £37.80
2 web developers would need to be hired for site construction (and then maintenance) initially that would take roughly 16 weeks with testing = approx. £25,600 (worst case) I would deal with the design and marketing sides of things. Office initially not essential.