I have finally agreed upon a brand name for my business idea: bundlein
Playing with the idea of people ‘bundling into a car’ to go on a road trip or in this particular case… a surfing trip. I spent a few hours sketching the design in different styles of font then once I was clear with what I wanted (a slick, clean, modern sans serif) I looked for fonts online before finding the one that worked best ‘Concielian Condensed’. It looks great, and I am really happy with it.
Working with the logo and brand name like this enables me to open up the business model to work with other sports, simply having the appropriate sport underneath the ‘bundlein’ text to create a sub brand.
If I am honest I wasn't sure on the current colours. So I asked the TA and they were all positive about the logo and colour so I am sticking with it.
For my business cards, I will have them super simple, clean and modern. On a thick matt card stock from MOO using their ‘MiniCards’ instead of standard size business cards, as they are unique, and more memorable. I don’t want lots of information on them hence just the logo and the twitter handle on the other side to go to BundleIn's twitter account. As the target audience of BundleIn would be up to scratch with social media and understand what it is.