The potential of Augmented Reality is huge. As people are becoming more used to using the web to find content and undertake tasks, going about there daily business not connected to easy to find content can frustrate users.
With AR they can have all the content they would want to know at their fingertips. Whether the device will still be a Smartphone in a few years is unlikely as tablet devices are inbound to the mass market in the coming months.
Users on the whole prefer being connected, having the ability to find things with ease and make informed decisions on outputs they find on their handheld device often results in a positive outcome for them.
If we delve into the other markets Augmented Reality features in we find that AR isn‚Äôt just for entertainment or to assist consumers in their everyday lives, it is used in many other sectors for various applications.
As with most new technologies the military and emergency services take a big interest in it. Used in the field by the military and emergency services, AR can be incorporated into helmets, glasses and or wearable systems to inform the wearer of enemy/friendly locations as well as providing information to aid the user such as maps and intelligence.
AR is also pushing advertising to new levels of interactivity in relatively simple ways. Using barcode like prints on sections of a surface (e.g. a brochure). The user can hold up a webcam (or camera of any kind) to this and with the appropriate software, see content emulated in the real world on the screen (e.g. the advertised product in 3D, or its variations).
Navigation is well enhanced by Augmented Reality using wearable displays or handheld devices.
HMDs were using in fighter jets as one of the first AR applications. Assisted with GPS users can find out points of interest using their Smartphone‚Äôs such as the London Underground AR application, which enables users to find Tube Stations.
When simulated architecture plans need to be virtually placed in an environment when on site AR can make this possible. Augmented Reality makes overlaying how a building could or has looked like in real time possible.
With printable codes it is possible to collaborate with other users using virtual and physical objects in a real world space, useful for creative professional and designers across all industries.
Essentially anything is possible with AR. It enables users to sense information they wouldn‚Äôt have naturally been able to detect. How they use and interpret this information is totally up to them and it makes general everyday life more efficient and streamlined.
The overall effect of Augmented Reality can make huge impacts on peoples lives, whether it is pushing boundaries in medical fields enabling surgeons to see overlaid information about a patient and almost give them 'x-ray' vision during procedures, to making advertising much more interactive and giving the users the option to pretty much get endless information about current environments (depending on internet connections).