v. / ôgˈment/ [tr.] make (something) greater by adding to it;
Interactive media is currently at the forefront of multimedia company’s agendas. Augmented reality drives this to the consumer in a relativity simple and easy to implement way.
Augmented reality brings immersive, computer-generated environments, and the real world together. Enhancing the users environment to a level never seen before.
Thanks to the power and now relative wide spread use of consumer Smartphone’s augmented reality is really starting to be embraced by mobile users covering a huge range of applications to aid everyday life or just purely for entertainment.
One thing to note is that;
Augmented reality = Immersion