Surfer plus no transport equals problem.
BundleIn is a free online network where surfers can go to find other people to offer them a ride to the surf or to offer a ride themselves. BundleIn enables the cost of petrol to be spread through sharing lifts, allows users to meet new people and get the chance to surf new spots. As not everyone has a car and not everyone likes to surf alone.
So if your one of the 500000 surfers in the UK then you and BundleIn equal problem solved.
Playing with the idea of people ‘bundling into a car’ to go on a road trip or in this particular case… a surfing trip. I spent a few hours sketching the design in different styles of font then once I was clear with what I wanted (a slick, clean, modern sans serif) I looked for fonts online before finding the one that worked best ‘Concielian Condensed’. It looks great, and I am really happy with it.
Working with the logo and brand name like this enables me to open up the business model to work with other sports, simply having the appropriate sport underneath the ‘BundleIn’ text to create a sub brand.